Google ranking and Business Profile help for local businesses

Local businesses with one of two problems:

• You don’t show up on Google. Competitors rank above you for the near-me searches your customers make.
• Your Google Business Profile isn’t optimized. Your five-star reviews sit on a profile that few people ever reach.

A Google Business Profile is the free listing that shows your business on Google Search and Maps, with your hours, reviews, photos and contact details.

According to Google’s own help page (opens in a new tab), local results are “mainly based on relevance, distance, and popularity”:

• Relevance: how well your profile matches what someone searched for. Complete, detailed business information helps here.
• Distance: how far your business is from the person searching. Nobody can change this.
• Prominence: how well known your business is, which takes into account how many websites link to you and how many reviews you have. Google says more reviews and positive ratings can help.

Google also says that businesses with complete and accurate information are more likely to show up in local results.

We start by looking at how your business shows up, then tell you what yours needs. The work covers:

• Your Google Business Profile. We work on the profile you already have, including one that’s unfinished.
• How you rank for local searches. We work on how your business shows up for the near-me searches your customers make.
• Getting your reviews seen. Your five-star reviews shouldn’t sit on a profile that few people ever reach.
• A website set up for local search. If we build your website, it’s set up for local search, with your service area in every section.

One-time or monthly: you choose whether ranking and Business Profile work is a one-time job or a monthly service.

No one can honestly promise that. Google states that “there’s no way to request or pay for a better local ranking.” Distance from the searcher also changes with every search. What we can do is make sure Google has complete, accurate and consistent information about your business. Those are the signals Google says it uses.

No. This is a separate service. Many businesses need both, because a profile sends people to your website and an outdated website can lose them. Our local business websites are built from your Google reviews, photos and address, so the site and the profile tell the same story.

Email us your business name and tell us you’re asking about ranking. We’ll look at how your business shows up and tell you what it needs. After that, we can talk on WhatsApp, by email or on a call, whichever suits you.